The Merchants Of Cool

In his sophomore album The Cool, Lupe makes the following insights on Cool that this documentary clearly manages to explores:

• The Cool is recycled, it never completely dies.
  
• The Cool can be any and everything, its manufactured.
• The Cool is driven by profit motive(The Game) and social inclusiveness(The Streets).

This documentary focuses on how Cool is developed by Corporate America tap in the $200billion worth of teen spending dollars in North America. This documentary also points out the feedback loop, Lupe talked about in his explanation of The Instrumental. Great Watch!



And every freedom denied
Every dream is designed and broadcasted
From the masters to the masses
From the antennas on top of the shrines
As far as the receiving planet during a panic is shorted
It reports back everything in your mind

-Streets On Fire